Morningstar Investment Research Center by Susan Dziubinski Vol. 8 Issue 6 May 12, 2009
What's New
First-Quarter Report and College Savings Information

We've been busy updating some specialized reports in Morningstar Investment Research Center.

Take a look at our completely revised and update College Savings Guide. Not only have we included our annual review of the best and worst 529 College Savings Plans, but we've also added material about alternative college-funding choices and tips for researching and managing college savings plans.

Even better, Morningstar Investment Research Center now includes data reports on all 529 Savings Plans--more than 80 in all. We'll update these reports annually.

The College Savings Guide and the 529 Savings Plan data pages are accessible via the Help & Education area.

In addition, the Quarterly Industry Report for the first quarter of 2009 is now posted to the Industries page.

Our industry experts give their take on the current market situation and provide their outlook on what market trends to expect in the coming months. You will also find the archived industry reports from 2007 and 2008 on the Industries page.

Back to Top of Page
Contents
What's New
First-Quarter Report and College Savings Information
Marketing for Libraries
Great Job!
Investing Tip of the Month
How Dollar-Cost Averaging Can Smooth Your Returns, by David Kathman, CFA, Fund Analyst
Training Corner
by Lars Wasvick
Get Ready for Summer with a Press Release from the Library
Marketing for Libraries
Great Job!

Last month we ran our first virtual patron-training session, and we were delighted to see the marketing savvy demonstrated by many of our library clients.

Many of you extensively marketed the patron-training session during the last few months. We saw everything from postings in local newspapers to listings on local event Web sites. There were also blogs, Twitter Tweets, Facebook announcements, press releases, and newsletter mentions. In total, we received hundreds of e-mails with questions and registration requests.

The most successful campaigns we saw had used a combination of marketing ideas. For example, Santa Clara City Library promoted the event electronically by Twitter, the library blog, the "What's New" section of the library's home page, and an online event calendar. The library also marketed in the library with flyers, signs near the patron computers, business card announcements, and signs at the information, reference, technology, and periodicals desks. Their marketing mix clearly made an impact with their patrons.

Another popular method of getting patrons to attend was to hold a training class in the library. A number of libraries held sessions and had a nice turnout, even in different time zones. For instance, Greenwich Library, Brentwood Library, and Thousand Oaks Library all had excellent attendance, despite being in the Eastern, Central, and Pacific Time Zones, respectively.

We will do our best to provide assistance in getting the word out about our upcoming sessions. We have started doing these sorts of updates via social networking sites, such as Facebook and Twitter. Hopefully as this catches on and we get more of your patrons as fans, we can help remind them about Morningstar at your library. We will also try and provide you with marketing tools such as handouts, bookmarks, and announcements.

Our next patron session is tentatively scheduled for late September. Keep your eyes, ears, e-mail inboxes, and cell phones open for a confirmed date and other training updates.

Visit the Client Site (http://library.morningstar.com/tracking) for posters, table tents, training announcements and more.

If you would like further marketing ideas or material to help promote Morningstar Investment Research Center at your library, please do not hesitate to contact us at libraryservices@morningstar.com.

Back to Top of Page
New Clients

In April, we welcomed these new Morningstar Investment Research Center clients:

Emma S. Clark Memorial Library, Setauket, NY


Morrill Memorial Library, Norwood, MA

Wayland Free Public Library, Wayland, MA

Westborough Public Library, Westborough, MA

Westwood Public Library, Westwood, MA


 

Find us on Facebook.

Follow us on Twitter.

 

Client Site
Visit it regularly to track usage and see what new training and information downloads are available.

Investing Tip of the Month
How Dollar-Cost Averaging Can Smooth Your Returns, by David Kathman, CFA, Fund Analyst

The market volatility of the past two years has left a lot of investors badly shaken. Even though stocks have rebounded significantly from the lows they hit in early March, just about everybody has lost a lot of money over the past year, and there's still plenty of uncertainty over whether the market has really hit bottom. Many people have retreated into low-risk investments such as Treasury bonds or cash while waiting out the market storm.

If you've stayed invested in the stock market, either directly or through mutual funds, it's natural to be looking for ways to smooth out your portfolio's returns going forward. And if you've retreated to the sidelines, you may be wondering if now is a good time to get back in. One way for both sets of investors to achieve peace of mind is through dollar-cost averaging, a simple, time-tested method for controlling risk over time. We've mentioned dollar-cost averaging before in passing, but it's a topic worth revisiting in light of the market's recent gyrations.

How It Works
The basic idea behind dollar-cost averaging is straightforward; the term simply refers to investing money in equal amounts at regular intervals. One way to do this is with a lump sum that you'd prefer to invest gradually--for example, by taking $1,000 and investing $100 each month for 10 months. Or you can dollar-cost average on an open-ended basis by investing, say, $100 out of your paycheck every month. The latter is the most common method; in fact, if you have a 401(k) or similar defined-contribution retirement plan, you've probably already been dollar-cost averaging in this way.

One reason dollar-cost averaging is so attractive is that it forces you to invest no matter what the market is doing, thus helping to avoid the poor decisions most people make when trying to time the market. When the stock market is going down, as it has over most of the past year, lots of people become fearful and reluctant to put money into stocks. That may help avoid some losses in the short term, but when markets eventually start going back up, as they have over the past month, someone who has avoided stocks will lose out on the gains. Those who invest a fixed dollar amount every month, on the other hand, will be in a much better position to benefit when the market bounces back, and meanwhile they'll often be buying stocks at bargain prices.

In a bull market, the opposite is true: dollar-cost averaging prevents you from getting carried away and putting too much money in stocks that may be too expensive and poised for a fall. In the raging bull market of the late 1990s, lots of otherwise rational people were swept up in the mania and loaded up on stocks trading at exorbitant prices; when the market crashed, many of those investors got badly burned. Investors who dollar-cost averaged into a stock portfolio missed out on some of the upside at the height of the bubble, but they were generally in much better shape when the market went south.

Why It's a Good Idea
As these examples show, dollar-cost averaging can help investors limit losses, while also instilling a sense of investment discipline and ensuring that you're buying shares at ever-lower prices in down markets. Numerous studies have confirmed that it also results in better returns than strategies that involve moving in and out of the market.

For example, one recent study by Fidelity looked at how several different strategies would have performed from January 2000 to January 2004, a period that included the previous bear market and the start of the subsequent recovery. The study found that the best results came from steadily investing $500 every month into an S&P 500 stock portfolio. This dollar-cost averaging strategy even outperformed a "bear-market dodger" strategy that started putting all its new money into cash in April 2000, at the height of the market bubble. Strategies that shifted into cash after the market had declined 20% (bear-market refugee) or at the market bottom (doomsday capitulator) did even worse.

It's still too soon to say how the current market turmoil will ultimately play out, but this bear market has been similar in depth to that of 2000-02 (albeit over a shorter time span). Certainly it's possible in retrospect to identify plenty of times over the past two years, such as the summer of 2008, when you would have been better off moving temporarily into cash. Such times are only obvious in retrospect, though. Somebody who moved into cash in early March of this year, when market sentiment was arguably worse than last summer, would have missed the strong gains of the past month. The point of dollar-cost averaging is that it's impossible to predict the market's ups and downs accurately, and most investors who try to do so end up hurting their returns.

How to Do It
If you decide that dollar-cost averaging is a good idea, there are a number of ways to implement such a plan. If you're really disciplined, you can set one up on your own, figuring out how much you want to invest and then sending in a check each month. However, most people find it easier to stick to a dollar-cost averaging plan that's set up to work automatically. As noted above, most 401(k)s and similar retirement plans, such as 403(b)s, involve a form of dollar-cost averaging, as they take a fixed percentage of your paycheck and invest it in a prearranged group of funds or other investments. It's best not to mess around too much with the percentage you contribute to your 401(k). The advantages of dollar-cost averaging will be diluted or lost if you change this percentage in response to market conditions, for example, by cutting back your contribution when the market is going down.

Many mutual funds also have automatic investment plans that allow you to invest a fixed amount automatically every month. In many cases, the minimum initial investment needed to get into these funds is much lower if you set up an automatic investment plan; this makes such plans especially attractive for kids or recent college graduates who want to invest but don't have a lot of money up front. A fund's prospectus will tell you whether it offers such a plan, and you can also find this information on its "Purchase Info" page on Morningstar.com, where "Initial AIP" shows the minimum initial investment for an automatic investment plan. Similarly, quite a few big stocks have direct investment plans that allow you to buy stock directly from the company as long as you agree to buy a fixed amount every month. A stock's Company Profile page on Morningstar.com tells whether it offers a direct investment plan. However, dollar-cost averaging may not be feasible if you have to pay loads or brokerage commissions every time you invest, so it's best to make sure that won't be an issue before you set up a plan.

A version of this article appeared in Morningstar.com The Short Answer, on April 7, 2009.

Back to Top of Page

The Training Corner | by Lars Wasvick, Associate Product Manager
Get Ready for Summer with a Press Release from the Library

According to the most recent State of America's Libraries Report, library visits are up by more than 10% since the last economic downturn in 2001. It's great to see that patrons are using the library as an information source, but it still doesn't hurt to promote its value.

Our Client Site has resources that you can use to help promote Morningstar Investment Research Center in your library. If you go to http://library.morningstar.com/tracking and look under the Press Releases section you will find a link to our Shell Releases.

I offer up this suggestion because we have seasonal pieces about keeping up with your investments. All you have to do is plug in your library's name, and you have a perfect press release to help remind patrons about their financial safety. As we head deeper into spring, I suggest considering the following:

Wall Street Doesn't Take the Summer Off, and You Shouldn't Either, Says (Your Library)

Consider what the condition of your yard would be if you stopped caring for it during the summer.

If you don't keep an eye on your investments during the summer, you could be left with a greater mess than an overgrown lawn. After all, Wall Street doesn't take a vacation just because the weather turns nice.

(Your Library) simplifies investment tracking by providing you access to financial databases at no cost to you.

Morningstar Investment Research Center is a favorite database of savvy investors. Morningstar Investment Research Center allows you to research more than 35,000 stocks, mutual funds, and ETFs, build and test a portfolio of investments, and learn new investing skills through self-paced courses and online workshops.

Plus, you'll have access to the very same analyst reports that top investing firms use to make decisions for their clients.

Gain access to Morningstar Investment Research Center all summer long. Drop by (Your Library, Address) to stay on top of your portfolio.

Press Releases like the one above are often overlooked on the Client Site, but based on the media mentions we've seen lately, they are an excellent way to promote the wonderful databases and services that the library provides all year long.

Back to Top of Page
Contact Us

866-215-2509 (toll-free)
E-mail